Executive Spotlight: How To Build A Culture Of Innovation That Fosters Creativity And AdaptabilityExecutive Communityon July 19, 2023 at 1:00 pm Work It Daily


The most successful companies are those that foster creativity and adaptability, which is only possible when you build and maintain a culture of innovation. Leaders have a huge impact on an organization’s culture, and when they take the time to build a culture of innovation, the company reaps the rewards. So, how can leaders build a culture that inspires innovation, drives organizational change, and stays ahead in a rapidly evolving business landscape?

We recently asked our leading executives for their best tips on how to build a culture of innovation that fosters creativity and adaptability.

Here are their responses…

Ana Smith, Leadership Development & Learning Strategist

In today’s rapidly evolving business landscape, organizations need to cultivate a culture of innovation that fosters creativity and adaptability. Such a culture empowers employees, drives growth, and enables organizations to stay ahead of the competition. Here are some key strategies to build a culture of innovation within your organization:

1. Encourage and Embrace Diversity

Diversity is a powerful catalyst for innovation. Create a workplace that values and embraces diverse perspectives, backgrounds, and experiences. Encourage employees to share their unique ideas and create an inclusive environment where everyone feels heard and respected. Remember, diverse teams are more likely to generate groundbreaking ideas and adapt to changing market dynamics.

2. Foster Psychological Safety

Psychological safety is crucial for nurturing a culture of innovation. Employees should feel safe to take risks, experiment, and share their ideas without fear of judgment or negative consequences. Encourage open communication, provide constructive feedback, and celebrate both successes and failures as learning opportunities. When employees feel safe, they are more likely to push boundaries, think creatively, and adapt to new challenges.

3. Provide Resources and Support

Innovation requires resources, both tangible and intangible. Allocate time, budget, and tools specifically for innovation initiatives. Establish cross-functional teams and provide them with the necessary training and support to explore new ideas. Encourage employees to pursue continuous learning, attend industry events, and network with experts. By investing in resources and supporting employee growth, you empower them to innovate and adapt effectively.

4. Foster a Growth Mindset

A growth mindset is essential for fostering innovation. Encourage employees to embrace a mindset of continuous learning, curiosity, and resilience. Promote a culture that values experimentation, iteration, and learning from failures. Celebrate and reward innovative thinking and recognize employees who take calculated risks and drive positive change. When employees believe in their ability to learn and grow, they become more adaptable and open to new ideas.

5. Break Silos and Encourage Collaboration

Innovation thrives when teams collaborate and break down silos. Encourage cross-functional collaboration and create platforms for employees to share ideas, collaborate on projects, and provide feedback. Foster a culture of knowledge-sharing and ensure information flows freely across different departments and levels of the organization. By breaking silos, you enable diverse perspectives to come together, sparking creativity and adaptability.

6. Lead by Example

Leaders play a crucial role in shaping an innovative culture. Lead by example and demonstrate a passion for innovation. Encourage leaders at all levels to actively participate in innovation initiatives, share their ideas, and support employees’ innovative endeavors. Create a safe space for employees to challenge the status quo and provide channels for their ideas to reach decision-makers. When leaders prioritize innovation, it sets the tone for the entire organization.

7. Recognize and Celebrate Innovation

Acknowledge and celebrate innovation within your organization. Recognize individuals and teams who bring innovative ideas to life, drive change, and contribute to the organization’s success. Establish innovation awards or programs that highlight and reward innovative thinking. Celebrating innovation not only motivates employees but also signals to the entire organization that creativity and adaptability are valued.

Building a culture of innovation takes time, effort, and a commitment to continuous improvement.

Ana Smith helps people & organizations achieve their full talent potential by developing and co-creating people strategies and customized solutions, and turning them into impactful outcomes and collaborative relationships, using coaching as the “red thread.

John Schembari, Senior Education Executive

To drive innovation within organizations, we need to set up systems and processes that allow for collective decision-making so that all stakeholders can have a say in the direction of the organization.

Within the field of education, I often work with school leaders to ensure that staff (teachers) can participate in data-informed professional learning communities where new research can be explored as to its relevance at the work site, problems of practice/case studies can be reviewed/discussed in a safe environment, and opportunities to shadow other teachers can be planned. This structure can also allow for new voices to be heard. Diversity of opinion/background can also lead to innovation. I believe that a similar structure could be set up in additional types of organizations as well.

John Schembari is a current K-12 teacher/school leader academic improvement coach and former school building and district administrator. He loves to draw, travel, swing dance, and read nonfiction.

Michael Willis, Sports Business Operations Executive

I love talking about “culture of innovation” because innovation to me means completely changing the game. You must be willing to break stuff. You must be ready to break industry norms or business models.

I have outlined three ways to build a culture of innovation that fosters creativity and adaptability.

1. Encourage Dissent

Let people know that even though I am the boss, I don’t have all the answers. You can’t encourage dissent if everyone on the team thinks the same and agrees with each other. A disruptive-minded environment allows team members to share their ideas, voice opposition, and have bold and aspirational purposes beyond just making money. People that are ready to take risks. This will be a no-judgment zone.

2. Select for Diversity

Nothing makes the team more vulnerable to outside disruption than uniformity. You won’t be able to encourage dissent if everybody thinks the same. You may have a culturally diverse group, but if everyone graduated from the same business school, there’s a good chance they will all think the same. They will be the most agreeable people you have ever worked with, but this won’t create a culture of innovation.

3. Convert Competitors

What better way to get ahead of disruption in your industry than to be the one who’s initiating the disruption?

No matter your company’s success, vulnerabilities, cracks, and apparent weaknesses make it ripe for disruption. Most people won’t address these weaknesses unless they affect revenue or shareholder profits.

Why not address these issues now instead of waiting like everyone else?

Get your team to identify your top three competitors and look at a way to make them customers.

Start by identifying what your company does far better than your competitors. Get specific on the how and why.

So, there you have it; I have given you three ways to build a “culture of innovation.” Encourage dissent, select for diversity, and convert competitors.

Michael Willis has 18+ years of experience working with accounting & sports organizations and has managed P&Ls of $10M – $125M+ with budgets of $3M-$50M+. He worked for the NFL for 22 1/2 years, mainly with the game officials working on the financial/accounting side of the business.

Lisa Perry, Global Marketing Executive

A lack of driving innovation puts any organization at risk of failure. Xerox is a great example. They were the first to invent the PC a decade before mass-market GUI machines became available. Unfortunately, management thought going digital would be too expensive and unable to replace the Xerox copy machines, so they didn’t explore the opportunity further. Consequently, Xerox missed the chance to dominate the emerging market, ultimately allowing competitors like IBM, Apple, and Microsft to seize the reins of innovation and reshape the industry.

Building a culture of innovation that fosters creativity and adaptability is crucial for organizations aiming to thrive in today’s rapidly changing world. Here are key steps to cultivate such a culture:

Empower Employees

Empower your employees to be change agents. When an organization has high trust and empowerment, employees feel comfortable being creative, making decisions, and taking risks. Promoting a growth mindset is also important by helping employees experiment, innovate, collaborate, and problem-solve.

Innovation Advocates

Inspire change throughout your organization by allowing employees to share their ideas for innovation, improvement, and growth. Get creative on how you engage your employees with digital suggestion boxes, all-hands meetings, creative retreats, rewarding employees for great ideas, and innovation tournaments.

Failure Is the Secret to Innovation

The most forward-thinking companies embrace risk-taking and the possibility of failure. What’s wonderful about failure is the learning you receive from it. You learn substantially more from failures than successes. Failures should push you to bounce back and work harder to achieve your goals, making you stronger. Here are three things you should model as a leader within your organization:

Lead by Example: Management should share past examples of company failures, suggest new solutions that might not work, and receive ideas from others without judgment.Provide a Solution: While failing is okay, managers must encourage employees to provide solutions to problems and propose an action plan for the next steps. Managers can then review and guide how best to proceed.Don’t Repeat Failures: The key here is to learn from your mistakes, document the learning, establish a process that ensures these failures won’t happen again, and share these learnings throughout your organization.

Taking Action Quickly

If COVID-19 taught us anything, it’s that when there is a sense of urgency to create change, organizations can make it happen quickly. Organizations that spent years developing new products and services suddenly rolled them out in weeks during the pandemic to meet consumer demand. How do we continue taking action quickly to drive innovation when a crisis isn’t around? Here are three things you can do to take action quickly in your organization:

Sense of Urgency: Start-ups feel a constant sense of urgency to drive innovation to hit key milestones (i.e., sales, funding, etc.). That urgency to move quickly tends to be lost in mid to large organizations. To keep that sense of urgency in your organization, push decision-making down to the local level, be more agile, accelerate the product-iteration process, and ensure 100% focus among decision-makers.Access to Customers: Being successful is knowing what your customers’ needs are and hearing their problems. Employees need to feel empowered to make decisions based on what customers say when they contact them at any level of the organization.Get Personally Involved: When senior leaders get involved in innovation, it signals throughout the organization that this is critical to their success.

By nurturing a culture of innovation, organizations can embrace new opportunities, overcome challenges, and remain agile in an ever-evolving landscape, driving their long-term success and impact.

Lisa Perry helps companies build leadership brands, driving loyal customers & delivering profitability. She does this through a process that builds brands consumers love. Her goal is to help companies develop, monetize, and grow their brands.

What are your best tips for building a culture of innovation that fosters creativity and adaptability? Join the conversation inside Work It Daily’s Executive Program.

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